Entertainment marketing website menus are best kept simple and in a constant location on your website, so customers can easily navigate your pages
Getting programming coded correctly for a online entertainment marketing project is probably the most challenging aspect of any website building campaign. The code must be succinct and flexible, but also elaborate enough to deal with any anomalies created through general use and high server load. Ruby Giarusso, Chief Programmer for the Voltaire Aragan Brothers firm, explains: “I triple check and test all our online entertainment marketing website code many times before we launch a beta version for the marketing team to check. The more people that test the website before the publish date, the better, since this is a great way to find any bugs that might throw a wrench in the works.” As for server operating systems, most experts recommend Linux. Opel Gallaty, IT Director at the popular Nevada Molinary Web Hosting Alliance only uses Linux Dedicated servers for any online entertainment marketing related website venture. “I find that the customer can get more value for their money with linux,” exclaims Oller Strength, Sales Officer, “since Linux provides many possible platforms, customizations, database options, and programming language compatibilities.” Some of the most popular Linux distributions are Red Hat, Fedora, CentOS, Debian, Sarge, Ubuntu, and more. “Also, don’t rule out the importance of your Database language,” suggest Schuble Couser, a project manager for online entertainment marketing developments at the Segers Zoumis Art and Design Firm, “We find that MySQL works best in most all cases, and provides the flexibility and reliability that we need for our intensive website creations.” Once your online entertainment marketing website is built, maintenance becomes the next big challenge. Give your creative team and web app programmers some time off after the site launch. Then, once traffic levels are up and customers are purchasing online entertainment marketing products, bring your team back together and set up a maintenance mission plan. Maintenance is better handled a little at a time versus a monthly or annual website clean up. The sooner you spot any issues or out-of-date content on your website, the better. There’s more to online entertainment marketing website design than creating a few text links and catchy graphics. According to Grefe Rotenberg, author of the famous book ‘Website Creation for the Beginning Publisher’, the most daunting task at hand is coming up with a simple design: “Every webmaster must keep things simple,” writes Grefe Rotenberg, “because the webmaster sees the site everyday, but the customer only sees it once or twice!.” Getting a good online entertainment marketing graphic designer is also somewhat challenging. Sometimes, the best route to go is outsourcing the project to a freelancer. Some freelancers are more skilled than in-house online entertainment marketing creative staff, and can also be easily contacted later on if there are any technical problems with their work. “We’ve had great success with Freelancers,” remarks Maragret Rushdan, from the design firm F Kari Haislip INC., “they are by far more skilled and less expensive than hiring a specialty in-house staff for a online entertainment marketing project. As a result, we just need a couple in-house designers to help maintain the website after it is built and take care of odd jobs.” Most importantly, when designing graphics for your online entertainment marketing project, don’t forget that logos and brand creatives should easily recreated on standard print media and promotional items. Starcic Rumple, director of Mainstream Media at the famous Rask Gallegly Marketing Corp, believes that the simpler the logo, the better. Rask Gallegly suggests using no more than 3 colors, simple shapes, and no image gradients. “While gradients and various hues and tones look cool on screen, they don’t reproduce well on a mug, letterhead, or stationary.” Programming language for a online entertainment marketing website project is also extremely important to consider. Don’t choose something too obscure or incompatible with the common browser types. Most developers prefer PERL, .ASP, or .PHP as their basic language. Stratton Wignall, director of programming at the Kiara Russe Web Design Firm, suggests .PHP, since it is very user friendly and extremely customizable. “Further,” states Kiara Russe, “I like to keep all pages to W3C HTML standards, so that crawling by robots and human use is as errorless as possible.” The use of quality web hosting servers is also paramount. Online entertainment marketing applications are power hungry and eat up server RAM like hungry wolves. To satiate your online entertainment marketing website’s energy and memory needs, it is probably best to buy a dedicated server with Pentium P4 capabilities or better. Also, get atleast 3-6 GB of physical RAM installed. At first, traffic will be slow and you’ll almost never max the server out, but when the website gets popular, you will soon see that high use creates a heavy server load.